What does a color shampoo do?

A color shampoo contains pigments that temporarily deposit color onto the hair while washing. This allows you to neutralize unwanted tones or, conversely, enhance specific nuances in your hair color.

Which color you need depends mainly on two things: which tone you currently see in your hair and what result you want to achieve. That is why not every toning shampoo is suitable for every hair color.

Purple shampoo: for yellow blonde hair

Purple shampoo is probably the best-known color shampoo. Purple helps to optically neutralize unwanted yellow tones in blonde hair. This makes purple shampoo especially suitable for blonde, bleached, gray, and highlighted hair that becomes warmer or yellower over time.

MUVO Ultra Blonde Shampoo has been developed to neutralize unwanted yellow and coppery tones while keeping the hair soft and vibrant. It is a good choice when you want your blonde to look fresher and cooler again.

View MUVO Ultra Blonde Shampoo

Blue shampoo: against warm tones in brown hair

Brown hair can also become warmer between salon visits. Where blonde hair often looks yellow, you are more likely to see orange, red, or coppery tones appearing in brunette hair.

MUVO Coolest Brunette Shampoo is specifically developed to keep dark hair cool and soften unwanted warmth and copper tones. The shampoo is also suitable for brunettes with highlights or balayage.

View MUVO Coolest Brunette Shampoo

Creamy Blonde: for blonde that shouldn't become too cool

Not everyone wants ash blonde, silver blonde, or very cool blonde hair. Perhaps you want a soft, creamy beige blonde shade. In that case, continuously toning with purple isn't always the best choice.

MUVO Creamy Blonde Shampoo refreshes and enhances soft, creamy to beige tones in blonde, gray, and highlighted hair. This makes this shampoo interesting if you love beige blonde, creamy blonde, and a soft blended look.

View MUVO Creamy Blonde Shampoo

And which shampoo should you choose for balayage?

Balayage requires a slightly different approach. Your hair usually has multiple color levels: a base or root color, lighter lengths, and highlights or ends. Therefore, MUVO has developed two specific balayage shampoos.

Balayage Shampoo For Blondes
For light to medium blonde hair and lighter blonde ends.

Balayage Shampoo For Brunettes
For medium to dark brown hair with darker blonde lengths or ends.

With balayage, look not only at your highlights but also at your base or root color and the overall color transition.

View all MUVO Balayage products

Which color shampoo do I need?

How often should you use color shampoo?

More pigment doesn't automatically mean a better result. How often you need a color shampoo depends on factors including your hair color, porosity, how often you wash your hair, and how quickly warm tones return for you.

Porous, bleached, or very light hair in particular can absorb pigment more quickly. Therefore, start slowly and always adhere to the recommended processing time of the specific product.

For MUVO Ultra Blonde, for example, it is advised to use the shampoo once or twice a week, or as needed. For the balayage shampoos, there is specific advice based on the color variant.

The right color starts with the desired result

The best color shampoo is not simply the shampoo for "blonde" or "brown" hair. Ask yourself two questions: which unwanted tone do I see now? and which hair color do I want to achieve?

Remove yellow from blonde hair? Choose MUVO Ultra Blonde. Reduce coppery warmth from brunette? Look at MUVO Coolest Brunette. Prefer a soft, beige, creamy blonde color? Then MUVO Creamy Blonde is a better fit. And for balayage, choose the variant that matches your base and your lighter lengths.